Red Bull "Curates: Doha" — a cultural documentary series, delivered across borders

Context

Red Bull MENA commissioned a mini-documentary series spotlighting Doha's emerging arts and culture scene, produced with a local production agency. They needed UK-side creative support who could slot into an unfamiliar crew, in an unfamiliar country, and hold the brand's visual standard without slowing the shoot down.

I flew out as the sole UK creative on the project.

What I did

• Supported cinematography and lighting across the series' interview and location shoots.
• Handled location setup and day-to-day production coordination alongside the local agency crew.
• Owned media management on set: card offloads, backups, asset organisation and versioned handovers.
• Managed delivery for digital rollout — cutting and packaging assets to spec for Meta, YouTube and Red Bull's regional website.
• Worked directly with the local Red Bull marketing team and their production partners to keep every frame on-brand.

What it took

Cross-border production is mostly a logistics and trust problem. The technical work — lighting an interview, keeping media safe — is table stakes. The real job was integrating into a crew I'd never met, in a culture I didn't know, and being reliable enough that the client stopped checking my work by day two.

What shipped

The finished mini-documentary series rolled out across Red Bull MENA's digital channels — Meta, YouTube and the regional site — with every deliverable to platform spec and on deadline.