Notes & guides

Working notes on production, paid media and automation.

Keyword Research for Niche Products19 May 2025 — How to do keyword research when Google Keyword Planner has no data — scraping, AI and unconventional tools for underserved markets.
My Marketing Automation Stack (That Runs Campaigns While I Sleep)12 May 2025 — A lean, field-tested automation stack for multi-channel campaigns — tracking, attribution, routing and alerts, without enterprise pricing.
The Great PPC Debate: Performance Max vs. Segmented Campaigns7 May 2025 — PMax scales through machine learning; segmented campaigns give control and transparency. Trade-offs, decision table, and a hybrid setup.
What "AI-First" Marketing Actually Looks Like in Practice28 April 2025 — Beyond the buzzword — what an AI-first stack and workflow actually mean for small teams and independent marketers.